Advertisers worldwide plan to spend $4.7 billion this year in mobile display ads, but will they work? Mobile devices have become an accessory for every man, woman and child in many areas of the world, so this is an obvious outlet for advetisers to reach their markets. Will it catch the attention of those clients or will it just become an annoyance for mobile users around the world?
In terms of cell phones, text message ads are under great debate. Due to the nature of certain text message plans, many users will be charged to receive these ads, so can the message really get out without raising alarms with plan holders? The first telemarket platform seemed like a great way to reach a large number of people who all held an outlet to be marketed to. After a while however, we all started avoiding the phone during dinnertime, knowing there was a telemarketer on the other line. This then caused many consumers to act on this annoyance. "Do not call" lists were developed and the effectiveness of these marketing tactics fell drastically. It seems now there is merely a morphed version of this same platform hitting our cell phones today. So will there eventually be a "Do not text" list barring marketers from sending messages to certain phones? I think more so than with landlines because as brought up before, this time it can fall on the recipient to foot the bill.
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The first ad that I receive through a text message will probably result in my calling my carrier and having a very loud and angry speech at them selling my personal information. I would be very very very unhappy to receive such a thing.
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