Cyber Valentine's Day

The days of men coming home empty handed to an angry woman on February 14th are over. No man who goes near a computer at any point within a 2 week frame of Valentine's Day will not be reminded that on this day in mid-February, they are responsible for some sort of emotional expression towards the woman or women in his life.
The internet has revolutionized the way we go about Valentine's Day and any holiday for that matter. Now as you go to search for something on google or yahoo, you are bombarded with advertisements for flowers, candy and special gifts to give your valentine. From the marketer's stand point this is an amazing phenomena. No longer do we only get the straggling male who accidently wandered into the mall on his lunch break and realizes he needs to get his wife candy in two days because of a giant sign in a store window. Basically, this target market is difficult to remind to go into a florist or jewelry store on a given day in February unless the placement is on a case of beer or disposable razor packaging. Thanks to the internet, we can bombard men with advertisements not only to remind them of the holiday, but also to guide them through the gift giving process.
Along with placing reminders and guiding the purchasing process, men are suffering now from greater expectations from their girlfriends and wives on romantic holidays. Now, anyone can send flowers or buy chocolates, but due to advancements in technology, gifts can be specialized and unique, making the expectations more demanding. Luckily, you can google "unique valentine's day gifts" and thousands of options will appear and be sent all with the click of a mouse.